Jungle Culture box


The Background

Jungle Culture is all about human culture - inspiring people to see the beauty and purpose in nature, creating earth-friendly, zero-waste, plastic-free and functional goods sourced directly from independent artisan & makers from all over the world.

The Challenge

The brief was inspired by Vietnam and to create an identity that was vibrant and playful. We wanted to celebrate all the positive aspects of the company; their ethical supply chains, then environmental projects they’re involved in and of course their Earth-friendly products. Honouring the Vietnamese heritage combined with a jungle vibe which was so important to visualise, we created the pattern using ancient Vietnamese symbols along with fresh jungle foliage and contemporary use of negative space in the bamboo ‘U’.

Jungle Culture tag
Jungle Culture business cards
Jungle Culture wood cut