Madfrog logo

CLIENT: MAD FROG

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Brand
Print
The Background

Madfrog offer effective, targeted and adaptable digital screen advertising with a reach that is hard to beat, they harness the power of movement to raise your brand's awareness

The Challenge

Our brief was to come up with a light-hearted, fun, minimal, and memorable direction that could catapult Madfrog on their new journey.

The reason for choosing the shape is two-fold… firstly it resembles a lily pad, playing nicely with the “froginess” of the direction… secondly, it plays with the idea of a location symbol… their product is location-based and brought to your client - this little detail celebrates that.

Madfrog Icon
Madfrog Sign
Madfrog Print