Plastic Freedom Boxes

CLIENT: PLASTIC FREEDOM

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Brand
Print
The Background

Plastic freedom is an online shop that is dedicated to changing the world we live in... Beth has over 900 plastic-free, vegan and natural products that celebrate make our planet happy.

The Challenge

I have fallen in love with this quirky little logo, its full of personality and undeniably unique...it was really important for me that it felt like there was a human being behind the brand - I wanted it to have a sense of freedom in the design structure and most importantly of all… make people smile through its positive outlook.

By playing with the layout I was able to bring a little emphasis to the OM of freedom… this is magical for so many reasons;
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1. OM is a sacred sound that is known generally as the sound of the universe - this is so on point and spirituality awesome.

2. OM is the only sound that can be replicated across any language - this is a nice little nod to suggest that we are all in this together - its something we all have in common.

Plastic Freedom Coasters
Plastic Freedom Paper
Plastic Freedom on wood