shadow brewing sign

CLIENT: SHADOW BREWING

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The Background

Shadow Brewing produce beer in small batches with the idea of having most, if not all, of it served from their brewery-adjacent tasting room in Brooklyn. They focus on hop forward ales, such as IPAs and Pale Ales, sour beers aged in wine barrels, and crisp lagers.

The Challenge

This strong logo mark is cleverly executed, it has a wonderful balance to it and it feels perfectly poised. It has a wonderfully playful character, it just feels like your best mate.

It feels like a new age brewery and you want to play and interact with the logo which keeps peoples eyes on it… we can imagine it working already… it's freaking ace.

Shadow brewing can in hand
shadow brewing can
Shadow brewing outdoor sign